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Sr Manager, Digital Communications Merchandising

St Louis, Missouri
Category Headquarters Location ID 1 Location Name Saint Louis Support Center Address 3630 S Geyer Road State/Region Missouri Postal Code 63127 Country United States
Sr Manager, Digital Communications Merchandising

At Panera we believe that good food can bring out the best in all of us—food served in a warm, welcoming environment, by people who care, through a frictionless customer experience.

We are looking for a Senior Manager of Digital Communications and Merchandising to join our team that will continue to grow our e-mail and mobile messaging capabilities and developing an end-to-end merchandising strategy.

A successful candidate is comfortable with ambiguity and thrives in leading cross-functional teams. This person has the ability to leverage customer insights, behavioral & attitudinal segmentation, and campaign performance to build future communication and merchandising strategies. An ability to develop strong positioning statements and creative briefs, and eyes for graphic design/creative is strongly preferred.

Duties & Responsibilities

  • Develop and own digital communications strategy and calendar across E-mail and Mobile Push
  • Understand performance of digital communication campaigns and identify levers for optimization across engagement and revenue to drive optimal business results.
  • Develop test and learn calendar and institute a cadenced lessons learned/implications session with cross-functional team.
  • Ensuring contact strategy is driving desired behaviors to increase both engagement and revenue across all channels.
  • Work cross-functionally across Brand Marketing, Social, Loyalty, CRM, and Digital Commerce to develop and integrate cross-functional marketing campaigns.
  • Establish end-to-end process for communications deployment including (but not limited to) strategy, creative review, measurement, lessons learned, and optimization
  • Own strategy and business case for implementation of additional digital marketing channels (SMS, etc)
  • Develop and implement digital merchandising strategy across ecommerce properties in service of optimizing AOV and Penny Profit of all transactions
  • Lead ecommerce content strategy in partnership with Brand Marketing, Design, and User Experience teams 
  • Lead and mentor Digital Communications and Merchandising Team

Qualifications (Education & Experience)

  • Bachelor’s degree from an accredited college/university; Course focus on marketing or business.
  • 7+ years of experience in marketing or digital strategy, with direct experience managing digital communications or merchandising strategy  
  • Experience with Adobe Marketing Cloud/Adobe Campaign strongly preferred
  • 3-5 years’ experience managing teams and developing talent
  • Passion for digital communications and understanding of email best practices, trends platforms, etc.
  • Experience developing creative briefs, working with a creative team and/or agency, and providing effective creative feedback
  • Ability to manage cross-functional marketing and technology teams, advocate for communications and collaborate across the organization to create integrated solutions
  • Restless and optimistic; Driven by purpose, fueled by collaborative environments
  • Experience leveraging data driven insights to develop new email or digital marketing campaigns.
  • Analytical thinker with ability to drive metrics and benchmarks to ensure continuous improvement in process and results Excellent listening, presentation, and written and verbal communication skills
  • Effective time management skills; ability to prioritize, delegate and meet deadlines
  • Strong ability to create, build and leverage relationships and effectively interface with executive-level team members and at the same time have willingness to roll up the sleeves to solve problems
  • Ability to interact and present to all levels of the organization, including top management.

Saint Louis Support Center

External Reference Code JR0020392 Company Name 100 Panera, LLC

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