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Sr Manager, Brand Marketing

St Louis, Missouri
Category Headquarters Location ID 1 Location Name Saint Louis Support Center Address 3630 S Geyer Road State/Region Missouri Postal Code 63127 Country United States
Sr Manager, Brand Marketing

Senior Manager, Brand Marketing

Based in St. Louis, MO

Panera Bread is a specialty concept with unparalleled people and quality products offering careers as diverse as our breads.  Panera Bread is actively seeking a Senior Marketing Manager within the Brand Marketing team to be located at the St. Louis Support Center.

This person will lead the campaign development charge across a variety of projects within the Brand Marketing Team for messaging/communications strategy, advertising creative development, and content development.  The best candidate should lead with a digital-first mindset, possess exceptional communication skills, be detail-oriented, and passionate about our brand, the digital space, and culture.

About You:

  • Love to wear multiple hats and Goooooo FAST!
  • Keen reader of people, culture, and tea leaves that builds the relationships to make things happen.
  • Have an eye for details.
  • Never let them see you sweat.
  • Highly functional in a dynamic, challenging environment.
  • Comfortable bending between the tactical and strategic.
  • Communication superstar and the go to person.

Responsibilities

Serve as a Brand steward to connect culturally and opportunistically to produce breakthrough creative work.  Be the PM and Creative rolled into the perfect blend….just like our coffee.

  • Understand and champion our brand in all facets.  WE ARE PANERA.
  • Be the keeper of time and budget.  Treat missing a project commitment like stepping on a lego.  Yeah, that really hurts…bad.  The lego wins.  You lose.  We try to avoid that kind of thing around here.
    • Lead the internal and agency teams in creative strategy development, briefing, and creative assessment for National celebration and branded content campaigns.  Like the “Field of Dreams” if you build it, they will come.
    • Assess external advertising creative to insure it is grounded in the principles of the Food as it should be campaign through all channels.
    • Oversee the trafficking and network clearance process for all local/national advertising with agencies (broadcast, print, outdoor).
    • Industry expert for trends.  Hot or Not.  What is Trending. #youmustknow #createabuzz
    • Make sure everything and everyone is ready for their close-up!  Production management for shoots/records.
    • Act as the “EncycloPanerapedia” – meaning you maintain an in-depth knowledge of Panera’s Brand and anyway it touches the consumer.  Be in the know.
    • Lead messaging across channels/ consumer touchpoints to support integrated communications strategy designed to amplify Celebration and achieve business results by channel.
    • Lead messaging & creative direction to support: The Panera Bread Gift Card program, MyPanera loyalty initiatives, CSR Report, FDF Trucks, Panera Bread CPG business, Canada, and other business functions to maintain brand/campaign consistency. Just to name a few.
    • Be the keeper of the budget, including invoice processing, accruals, and forecasting.
    • Present and supply updates to internal stakeholders and the integrated marketing team.

Job Qualifications:

  • Multiple years’ of proven success in a brand marketing project-based position – client-side or agency
  • Passion and experience in the digital marketing is a must for success.
  • Proven project management and organization running multimillion-dollar concurrent projects
  • Exceptional oral and written communication skills across all levels of the organization.
  • Demonstrated ability to build and maintain effective working relationships with internal customers and outside agencies.
  • Proficiency with basic Computer skills (Word, Excel, Power Point, etc.)
  • Effective multitasking and time-management skills.  You must be able to juggle, well.
  • Exhibit and live Panera’s cultural values and concept essence
  • 25% travel

Get Some:

  • We offer a cool and colorful place to work where you are surrounded by other people who want to be here
  • You get to play hard, have fun at work and participate in our culture of helping those around you
  • Alongside the normal salary and benefits, we have access to all the free coffee and baked goods you could ever ask for.
  • The chance to join a fast growing team looking to chalk up a huge "W" in 2020 and beyond!

Saint Louis Support Center

External Reference Code JR0019312 Company Name 100 Panera, LLC

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