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Senior Manager, Media

St Louis, Missouri
Category Headquarters Location ID 1 Location Name Saint Louis Support Center Address 3630 S Geyer Road State/Region Missouri Postal Code 63127 Country United States
Senior Manager, Media

Senior Manager, Media Strategy

The Senior Manager, Media Strategy will report to the VP, Media Strategy in the Marketing Department. The media team manages Paneras paid media efforts in conjunction with planning/buying agencies. The Senior Media Manager position specializes in a holistic and strategic view of media planning, optimization and analytics.
Successful candidates must possess the ability to forge close working relationships with internal marketing teammates and agency partners. Planning skills, written and verbal communication, relationship-building, accuracy, problem-solving, attention to detail and ability to handle complexity are all key position requirements critical for success in this role.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
Develop best-in-class national & local media strategies with multi-million dollar budgets
Evaluate the role of all mediums - video, audio, digital, social, radio, OOH, SEM, content partnerships and other media vehicles to drive incremental sales, brand love & brand health
Work in conjunction with Marketing & PR teams to ensure holistic marketing & communication plans are brought to life through paid media investments
Help manage the national media agency of record to execute all plans
Create measurement frameworks that help measure the impact of media efforts
Lead regular optimization efforts to ensure all investments continue to perform as effectively as possible
Manage the media budget and regularly reconcile with accounting and finance teams
Stay connected with, evaluate and bring forward the latest trends in media & content

ESSENTIAL SKILLS:
Strong experience with best-practice media planning across a variety of media channels
Demonstrated experience with planning video (linear & digital), audio (terrestrial & digital) paid social, programmatic digital, paid search, radio, and OOH media
Experience leveraging CRM or 1st party data within paid media environments
Analysis of media measurement, media attribution and/or media mix modeling
Excellent communication to senior leadership, cross-functional departments, franchisee partners, etc. Communications Skills:
Expresses oneself clearly and concisely in oral communications
Writes in a clear, compelling and concise manner
Organizes ideas and information logically and sequentially
Assists in the development of media presentations and tactical POVs, as needed
Develop reports that are clear, compelling and persuasive
Thorough understanding of the media process, media department and inter-department relationship
Demonstrated ability to generate and present well-considered ideas and solutions to senior leadership
Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in objectives, priorities or budgets while minimizing impact on project momentum
Strong analytical skills, ability to relate results to client business objectives
Balanced ability to perform analytically and creatively
Advanced computer skills (MS Word, Excel, PowerPoint)

EDUCATION AND WORK EXPERIENCE REQUIREMENTS: Strong verbal and written communication skills
Exceptional project management skills
Bachelor's degree, preferably with a concentration in advertising, marketing, business administration or communications
7-10+ years of media experience within a marketing department or agency-side media
Advanced knowledge of Microsoft Excel and PowerPoint
Occasional travel
Position can be filled in either Needham, MA or St. Louis, MO

Saint Louis Support Center

External Reference Code JR0016427 Company Name 100 Panera, LLC

Panera. Food as it should be.™

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