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Manager, Digital Media

St Louis, Missouri
Category Headquarters Location ID 1 Location Name Saint Louis Support Center Address 3630 S Geyer Road State/Region Missouri Postal Code 63127 Country United States
Manager, Digital Media

Digital Media Lead


The Digital Media Lead will report to the VP, Media Strategy in the Marketing Department. The media team manages Paneras paid media efforts in conjunction with planning/buying agencies. The Digital Media Lead specializes in holistic and strategic digital media planning, optimization and analysis.
Successful candidates must possess the ability to forge close working relationships with internal marketing teams and agency partners. Planning skills, written and verbal communication, relationship-building, accuracy, problem-solving, attention to detail and ability to handle complexity are all key position requirements critical for success in this role.


Accountabilities:
Internal subject matter expert for digital media, with primary focus on paid search (SEM), performance/programmatic digital & performance social.
o Partner with agency to provide digital media strategy, trend analysis/marketplace evaluation and insights to internal media team and marketing partners
o Develop digital learning agenda, with quantifiable benchmarks, goals and deliverables
o Align digital recommendation with overall business objectives
o Experienced with all paid digital platforms such as programmatic (DCO), mobile, video, paid social, location-based digital and SEM.
o Critical judgement, analysis and optimization of paid digital performance o Analysis of new beta tests & new platforms/vendors
o Participate in designing, executing & measuring digital tests
o Strong ability to forecast and plan for digital channels alone plus understanding the role of digital in conjunction with other media channels
o Work with creative teams to ensure CTA, URLs and other development/trafficking efforts align per digital effort
o Influential partner, trusted advisor and subject matter expert across channels and teams

Agency management

o Manage an external agency to drive results, implement best practices and communicate internal asks
o Be the main point of contact for prioritization on digital agency tasks
o Facilitate communication between agency, internal media team and external partners
Personalization, Measurement & Analytics
o Analysis of media measurement, media attribution and/or media mix modeling
o Oversee CRM use for advertising
o Collaborate with 1:1 (Loyalty) team to lead integration of ad-tech & mar-tech.
o Develop insights & analysis while campaigns are live to provide actionable optimizations
o Partner on reporting with internal media team and agency
o Utilize Multi-Touch attribution platform for agency and internal alignment on optimizations and results
o Work with IT team to ensure sites & apps are properly tagged and address any tagging concerns

Qualifications:
High energy self-starter with natural curiosity.
Exceptional analytical skills
Leader of strategic and profitable use of digital media
Strong detail orientation; strives for timeliness and accuracy
Ability to multi-task, work successfully with teams, and work under pressure.
Strong verbal and written communication skills
Exceptional project management skills
Bachelor's degree, preferably with a concentration in advertising, marketing, business administration or communications
5+ years of digital media experience within a marketing department or agency-side
Advanced knowledge of Microsoft Excel and PowerPoint
Occasional travel
Position can be filled in either Needham, MA or St. Louis, MO

Saint Louis Support Center

External Reference Code JR0016428 Company Name 100 Panera, LLC

Panera. Food as it should be.™

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