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Coordinator, Social Media

St Louis, Missouri
Category Headquarters Location ID 1 Location Name Saint Louis Support Center Address 3630 S Geyer Road State/Region Missouri Postal Code 63127 Country United States
Coordinator, Social Media

Coordinator, Social Media

Panera Bread is a specialty concept with unparalleled people and quality products offering careers as diverse as our breads. At Panera, you will be part of a learning culture, where teamwork and collaboration are encouraged, excellence is rewarded, and diversity is respected and valued.

If you are interested in the opportunity to work for an industry-leading company that provides great food, great careers, and the experience and exposure to build your career and personal brand, then Panera Bread is the place for you!

The social media team manages Paneras social efforts both paid and organic in conjunction with multiple internal stakeholders and external agencies and partners. The Coordinator, Social Media candidate will have a strong and intimate knowledge of social media and marketing and have a passion for content development and writing. The candidate must be able to thrive in a fast-paced environment, and be both a self-starter and a team player.

Accountabilities:

  • Work with agency partners and outside vendors to develop and execute social content in support of brand and marketing initiatives
  • Work cross functionally with broader marketing team (content marketing, brand creative, consumer & business support services etc.) to ensure a consistent social media voice
  • Monitor and engage with high reach fans on social media channels
  • Execute strategic 1:1 advocacy campaigns
  • Utilize social listening tools to understand current conversations about Panera and impact of social campaigns
  • Monitor ongoing social and cultural conversation to identify and implement real time opportunities to amplify Paneras voice
  • Assist PR and Social Media team with integrated campaign development

Qualifications:

  • 2 years of experience in brand marketing
  • Passionate about harnessing the power of social media to drive business results
  • A high-energy self-starter with natural curiosity
  • A strong verbal and written communicator
  • An effective multi-tasker who works well in multi-functional teams
  • Fully immersed in all major social networks
  • Thrives in a high-energy, fast-paced, collaborative environment
  • Experience writing and editing for social channels, and managing editorial calendars (preferred)
  • Bachelors degree required, preferably with a concentration in advertising, marketing, or communications

Saint Louis Support Center

External Reference Code JR0018529 Company Name 100 Panera, LLC

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