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Senior Manager, Social Media

Needham, Massachusetts
Category Support Center Location ID 1 Location Name Needham Support Center Address Three Charles River Place State/Region Massachusetts Postal Code 02494 Country United States
Senior Manager, Social Media

Panera LLC, is accepting applications for a

Senior Manager, Social Media

Based in Boston, MA

Panera Bread is a specialty concept with unparalleled people and quality products offering careers as diverse as our breads. Panera Bread is actively seeking a Senior Social Media Manager within the Brand Marketing team to be located at the Support Center in Boston MA.

The Senior Manager will focus on making Panera Bread a must-follow brand on social media. The primary objective is to connect the Panera brand with culture and drive brand love; specifically driving all integrated digital-first campaigns, refining the real-time social process, owning the social brand voice and content, and overseeing influencers and partnerships. The right candidate should lead with a social-first mindset, possess exceptional communication and organizational skills, and be passionate about our brand and culture.

Essential Job Functions:

Project Lead

  • Manage social-driven campaigns from insight through amplification through measurement, leading an integrated group ranging from field marketing, to public relations, to paid media.
  • Develop and refine the brand voice on social media, specific to each channel; and ensure a consistent use of that voice and tone within community management team, paid social, organic social, and social customer care.
  • Manage integrated brand digital campaigns that span beyond social media (for example, Food Interrupted).
  • Refine and drive real-time integrated social process.
  • Manage internal social media team, creative agency and social-specific partners.
  • Manage measurement and reporting process to ensure the team is tracking towards KPIs.

Team Lead

  • Oversee social media teams work (2 direct reports) on influencers, brand partnerships, real-time social and organic content.

Cross-Channel Brand Messaging Oversight

  • Manage social media component of all celebration and ecommerce initiatives.
  • Partner with internal people team on all associate/recruitment communications including LinkedIn and Panera People Facebook page.
  • Lead messaging & social direction to support the Panera Bread Gift Card program, MyPanera loyalty initiatives, Panera Bread CPG business and other business functions to maintain brand/campaign consistency.

Job Qualifications:

  • Minimum 7 years experience managing a brands social media presence either agency or in-house along with prior experience leading people.
  • Ability to focus on both long-term strategic goals and short-term actions.
  • Strong creative writer with an ability to adapt to a brands voice.
  • Experience managing integrated projects.
  • A team player.
  • Intimate knowledge of and ongoing interest in the social media and brand marketing landscape.
  • Exceptional verbal and written communication skills.
  • Takes personal responsibility for continuous learning of new knowledge, skills, business acumen and experiences.
  • Effective multitasking and time-management skills.
  • Exhibits and lives Paneras cultural values and concept essence.

Needham Support Center

External Reference Code JR0017723 Company Name 100 Panera, LLC

Panera. Food as it should be.™

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