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Senior Manager, 1:1 Marketing & CRM

Needham, Massachusetts
Category Support Center Location ID 1 Location Name Needham Support Center Address Three Charles River Place State/Region Massachusetts Postal Code 02494 Country United States
Senior Manager, 1:1 Marketing & CRM

Panera, LLC is currently accepting applications for a

Senior Manager, 1:1 Marketing & CRM

Location: Needham, MA or St Louis, MO

SUMMARY

Panera Bread is actively seeking a Senior Manager of 1:1 Marketing and CRM for our Customer Engagement Marketing team.

This person will aspects the strategic marketing around our 1:1 marketing, lifecycle manage, offer driven initiatives. This role is responsible for development, measurement, and optimization of performance based marketing efforts across the MyPanera eco-system. In this role, the Senior Manager will work across multiple business units to understand customer and business needs to build out new initiatives customer lifecycle and KPI goals, making recommendations for future program enhancements based on data and analysis.

The right person for this role is someone with a passion for delivering a great customer experience and possess a strong knowledge in marketing strategy and development and thrives in a performance based marketing culture.

RESPONSIBILITIES:

  • Determine strategy and tactics to increase sales through MyPanera including identify opportunity, target, messaging, and offer strategy
  • Develop long term strategy and evolution of 1:1 Marketing algorithms
  • Lead forecasting and budgeting efforts for all CRM and discount activity through MyPanera and work in partnership with financial planning to reconcile all business metrics and optimize forecast each period
  • Develop and work against yearlong test and learn plan designed to optimize the lifecycle of MyPanera members through offers and messaging
  • Consistently measure, monitor, evaluate, and refine 1:1 and CRM programs to maximize incremental revenue and profit results
  • Work with internal business units (Catering, Caf Based Delivery, Rapid Pick Up, etc.) to prioritize and deliver programs that align with Paneras strategic goals
  • Work with internal IT, creative teams, and external partners to manage the development and execution of reward wallets Work with Field Marketing, Customer Service, and Caf Ops to ensure all customer facing team members are well versed in CRM programs; including intended customer experience and business impact

REQUIREMENTS:

  • Minimum of 5-7 years experience in marketing, CRM, Communications
  • Bachelor degree in business, marketing, or related field required
  • Prior experience working in a performance based marketing environment where s/he has been directly responsible for top line sales while managing a profitable bottom line
  • Possess a customer centered orientation for developing marketing activation ideas and plans.
  • Extremely process driven and results driven s/he will define and communicate clear deadlines and schedules
  • Deep understanding of business forecasting, financial reporting, and P&L management
  • Proactive, self-motivated and able to work in a fast-paced, deadline driven environment
  • Exceptional verbal and written communication skills
  • Analytic skills are required to measure and learn from past marketing activity and have a clear understanding of ROI
  • A team player who can influence cross-functional departments without authority

Needham Support Center

External Reference Code JR0016445 Company Name 100 Panera, LLC

Panera. Food as it should be.™

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